Institutional Mission

Nelson University exists to equip students spiritually, academically, professionally, and cross-culturally for their God-given careers and callings.

Department: Marketing & Public Relations
Reports to: Vice President for Marketing & PR

Position Overview

The Social Media and Digital Specialist executes the university’s day‑to‑day social media presence, creating and publishing content across platforms including copywriting, photography, video, and basic graphic design. The role supports the VP of Marketing and Public Relations by assisting with the execution of digital marketing initiatives and tracking marketing and advertising performance. This position is highly hands‑on and focused on content development, audience engagement, and performance reporting.

Responsibilities

Social Media Execution & Content Creation

Execute the university’s official social media presence across platforms including but not limited to Facebook, Instagram, YouTube, X (Twitter), and LinkedIn.
Curate content and create original posts, including copywriting, photography, graphics, and video, to support university initiatives and campaigns.
Monitor social media channels daily and respond to questions and comments in a timely, brand‑appropriate manner.

Brand Consistency & Account Management

Manage and maintain university‑affiliated social media accounts, ensuring brand standards, voice, and visual identity are consistent across channels.
Collaborate with internal departments to support social media needs and ensure messaging is accurate, timely, and on brand.

Digital Advertising & Campaign Support

Support the VP of Marketing and Public Relations in executing marketing and advertising strategies.
Assist VP in maintaining relationships with current advertising partners and college listing sites, while researching potential new digital advertising opportunities.
Stay informed on market trends and emerging opportunities in digital advertising and social media.

Analytics, Performance Tracking & Optimization

Establish and track key performance indicators for social media performance.
Analyze performance across social and advertising channels and prepare reports to support data‑informed decisions.
Assist leadership in evaluating channel effectiveness and budget allocation based on performance insights.

Collaboration & Student Engagement

Collaborate with department leaders and directors to ensure social media efforts align with institutional priorities.
Recruit, train, and manage a student social ambassador team and student worker to support content creation and campus engagement.

Required Qualifications

Faith Commitment: A strong commitment to the Christian faith and the mission and core values of Nelson University.
Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field
Understanding of content strategy, branding, and audience segmentation
1 - 2 years of professional experience in marketing or digital communications
Demonstrated hands‑on experience managing social media channels for an organization or brand
Strong writing and editing skills with attention to voice, tone, and accuracy
Experience with content creation tools such as Canva and/or Adobe Creative Suite
Experience working with social media management and publishing platforms
Ability to manage multiple projects, priorities, and deadlines in a collaborative environment
Strong communication skills and comfort engaging with diverse audiences

Preferred Qualifications
· 3+ years of professional experience in marketing or digital communications

· Experience creating digital content, including graphics, photography, and/or video

· Experience working with content calendars and campaign planning

Familiarity with project management tools such as Asana
Experience managing or supporting interns, student workers, or ambassadors
Familiarity with higher education, nonprofit, or mission‑driven organizations
Experience collaborating with cross‑functional teams (e.g., marketing, admissions, IT)

Schedule

This is an onsite position. Standard work hours are Monday–Friday, 8:00 a.m.–5:00 p.m.; however, this role requires flexibility, including evenings and weekends as needed during major projects, recruitment cycles, and university events. Occasional local and regional travel may be required to support university events and initiatives.

How to Apply:

Complete the fields to the right of this screen under “Apply here”. These fields contain intake information. After clicking submit application, you will be taken to the Nelson Employment Application where you will be asked to list references and previous employment positions. Incomplete applications will not be considered.

Note:

This position is not exempt from overtime in compliance with the Fair Labor Standards Act. Join us in shaping the future of Nelson University and empowering students to fulfill their potential!

Nelson University (formerly Southwestern Assemblies of God University) is a vibrant, private Christian university located just 30 minutes south of the Dallas/Fort Worth Metroplex in Waxahachie. Founded in 1927, the university now offers over 70 associate, bachelor’s, master’s, and doctoral degrees, available on campus and online.

As an evangelical Christian institution rooted in Biblical truth, Nelson University fosters a Spirit-empowered community where faculty, staff, and students are encouraged to live out their faith with purpose and integrity. We are passionate about equipping our team members to make a meaningful impact in both personal and professional spheres, embodying values that inspire and transform.

Company website: www.nelson.edu

Equal Employment Opportunity Statement:

Nelson Univetsity is an equal opportunity employer and does not tolerate discrimination or harassment on the basis of race, color, national origin, disability, pregnancy, or any other status protected under applicable federal, state, or local law. Consistent with its Christian heritage and mission, and where permitted by law, Nelson University reserves the right to exercise a religious preference in employment and seeks to hire indiviauls who affirm and support the instituion's mission and statment of faith. These principles apply to all employment practices across the University. Nelson University is committed to a hiring process gounded in qualifications, merit, and the operational needs of the instituion.